Showing posts with label future. Show all posts
Showing posts with label future. Show all posts

Sunday, June 28, 2009

Wired's Take on Google vs. Facebook

Wired's 6/22/09 piece on Google vs. Facebook lays out a telling tale of the G/F rivalry. In short, Facebook has big dreams of knocking Google down from its search tower. Their theory is that Google's top down, alogorithm based searched model misses the boat: search is about people. Facebook's massive social network brings the people to search.

Check out Facebook's Four Steps to Domination graphic. The company is clearly at level two. You should start using Facebook's Search feature to scour their own data (mostly blocked to Google) as a more personal and engaging way of getting info.

Enter Google Wave. If Wave brings the quality of its other products without forcing users to endure Facebook-like growing pains (privacy concerns, changing TOS) then Facebook may well wish that it had sold out long ago.

Last thought: my previous post talked a bit about Facebook fatigue. It's growing. Wave's arrival is well timed.

Wired: Great Wall of Facebook: The Social Network's Plan to Dominate the Internet — and Keep Google Out